Should You Stage Your Home? Here’s What the Data Says

by Douglass Gillespie

When it comes to selling your home, first impressions are everything. Home staging has emerged as a powerful tool in the real estate industry, but is it really worth the investment? Let’s delve into what the data says about the effectiveness of staging your home.

According to the National Association of Realtors (NAR), staged homes sell faster and for a higher price than non-staged homes. A recent report revealed that 83% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. This visualization is crucial as it helps potential buyers emotionally connect with the space, which can lead to quicker offers and better sale prices.

Moreover, the data shows that staged homes can sell for up to 10% more than their non-staged counterparts. This is a significant increase that can more than cover the costs associated with staging. In fact, the Real Estate Staging Association found that staged homes spend 73% less time on the market compared to non-staged homes. This reduced time on the market can save sellers from price reductions and holding costs.

Staging helps showcase a home’s best features while minimizing its flaws. It can be particularly beneficial in highlighting the potential of smaller or awkward spaces that might otherwise be overlooked. By arranging furniture strategically and using appealing decor, staging can make rooms appear larger, brighter, and more inviting.

Additionally, in today’s digital age, most homebuyers start their search online. High-quality photos of a beautifully staged home can attract more interest and bring more potential buyers through the door. This increased foot traffic can lead to more competition and potentially better offers.

In conclusion, the data strongly supports the benefits of home staging. While it requires an initial investment, the potential for a faster sale and a higher return makes it a worthwhile consideration for any home seller. Staging not only enhances the marketability of your home but also sets it apart in a competitive market, making it a strategy worth considering.

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Douglass Gillespie

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